Suno v6 review: licensed AI music tested on ads and podcasts
Suno's users make about 7 million songs a day, and in September the company began replacing every model it runs with new ones licensed from Warner, BMG and Believe. We use Suno...
What is AI distillation? How Claude was allegedly copied
AI distillation means copying an AI model by studying its answers. Anthropic says Moonshot AI had more than 23 million exchanges with its Claude chatbot between May and July, through thousands of...
The look came from the golden age musicals. Pastel palettes, symmetry, a street treated as a stage. Melbourne reimagined in that register, heritage terraces under the gold titling of a film that never existed.
The lyrics came first, then the music. Then palettes, frames worked out on paper, sketches, all of it landing before a single prompt gets typed. Machines do what they are told, so somebody has to know what to tell them. Creativity is a mindset, a way of thinking, and that is the work.
Six weeks in the making. Stills built in Nano Banana, motion through Runway and Seedance, the song written here and performed by Suno.
Watch with sound on YouTubeSome of the shows we write, record and produce in house. Origin stories and a noir thriller.
A Melbourne studio that writes, films, records and designs for businesses who want the work to sound like a person made it. Content, video, campaigns, and the thinking underneath them.
Audio is a good part of what we do. Interviews, narrative documentary, branded series and full audio drama, written, voiced, scored and edited in house. Under our name or under yours.
The Navier-Stokes row and what you type into a chatbot
Two mathematicians spent a year on a secret discovery. They used AI chatbots to help them do it. A rival company then announced the same discovery in under four days,...
Ad agency job cuts and AI: why WPP and Omnicom recover in 2027
WPP cut 9,389 jobs in 2025 and told investors it will be growing again by 2027. Omnicom is removing about 4,000 more. Both recoveries run on cost cuts, and AI...
How Iran gets American money, explained
An Iranian firm ordered 150,000 circuit boards from a Chinese supplier for $650,000, and the invoice said to route the payment through...
Meta's Muse agent and the end of the product page as we know it
Meta's new AI assistant saw a flight price drop by forty US dollars and asked its owner whether to book it. That...
AI made everyone equally average
A software finance chief told investors in June that his content now takes hours instead of days, and that outside agencies are...
A music video about a dog. An actual dog, falling in love through a gate in a post-monsoon Indian hill town. The song is in Hindi and needs no translation.
Every creative decision existed on paper before a tool was opened. The world, the characters, the colour palette, the shot structure, and the physics of what a dog can believably do while dreaming of being a Bollywood hero. Stills and motion through Nano Banana, Google Flow and Runway. The music is original, with Suno helping us hear it.
AI executed the vision. People created it. The tools are available to everyone, and the thinking is what you hire.
The collections
Art for every day, designed in our Melbourne studio.
Marguerite
Prints drawn from crafts that women carried for centuries and were almost never credited for. Each one hides the MA cipher somewhere inside the pattern.
Consider it a signature, added late. Find it, and you know it is ours.
Discover the collection
